Lately I have spent a lot of time researching the latest jewelry and colours trends for the upcoming seasons. I want the jewelry collection that I will be showcasing at SA Fashion Week to look trendy and have the wow factor.
Staying up to date with all the latest Fashion trends can be so exhausting. Celebrities seem to dictate the fashion trends nowadays. If they say something is hot then everyone wants one, if not then its out. This makes staying up to date with the jewelry market extremely hard.
Below I have listed a few tips that we, jewelry business owners, can use to make sure we are selling to the market and that we can use to incorporate hot trends into our own unique designs.
1. When researching the latest jewelry trends be sure to make the designs you see your own, don't copy. Work out how you can add your own style to a particularly trendy piece. Make it work for you and your style. Its so much more rewarding than just copying. Having your own unique niche or designs is ultimately what leads to your success.
2. Work on developing your own unique style. If you use vintage beads, how can you make a piece from the past current? If you use polymer clay, what can you do to jazz up your style? If you use semi-precious stones, what colours are hot, and what can you use with the stones to make your pieces trendy? Let your imagination run wild. Think outside the box. Try using different mediums and textures. The key is to focus on the style, colour and piece - the rest will just fall into place. Most of all have FUN.

3. Visit your local library. You will be surprised as to what you can find there. At our library I found copies of all the latest fashion magazines, fashion books and international fashion magazines. You will be amazed at how much you can find and learn from your library plus it costs nothing.
4. Magazines open a door into the world of fashion. They show us what the stars are wearing, what the expected trends are for the upcoming seasons, what jewelry pieces are in, what trends have been revived, whats hot and not, upcoming colours palettes and more. I love the fact that you can refer back to these whenever you are in need of some inspiration.
5. I have left the most important point for last. Shopping and Social Network sites are a great research tool for finding out what consumers are buying. On these sites you can read customer reviews on items, and read what trends are popular to them right now.
Social shopping websites can provide powerful research and word-of-mouth-marketing opportunities for small business owners like us. These sites can be a great opportunity to study the jewelry market, because they give you a valuable peek inside the psyche of jewelry customers. Spend time browsing around social jewelry shopping sites, seeing which products people recommend and why, and what they say about them. These sites are a treasure trove of free information on what online jewelry shoppers want right now, which price points they find acceptable, how they search for various jewelry items, and why and how they recommend specific jewelry items to their friends.
Here are a few social commerce websites of interest to jewelry artists:
Paying attention to what social jewelry shoppers say, what they value, what catches their attention, and how they search and communicate can give you an enormous advantage in serving your own jewelry market niche, both online and offline.
Listing your own jewelry items on social shopping sites can introduce new customers to your work as well as provide more incoming links to your own website's pages and products.
Most of these sites offer you the ability to "express your style on your blog, web site or MySpace page" by displaying your pick list RSS feed from their site on your own site or on other social networking sites.So by creating a pick list of some of your own products, and then posting your list's RSS feed on your own blog, website, Squidoo lens, FaceBook or MySpace page, you can really help get your jewelry - and your site links - in front of a wide and diverse Internet audience, quite easily.
Catherinette Rings
I hope this post helps you work towards achieving a successful jewelry business.